Bra battle looming between Elle Macpherson, Jessica Simpson?

Supermodel Elle Macpherson is rolling up her sleeves stop her very lucrative lingerie label from being usurped by Jessica Simpson.
Simpson recently announced that she’s planning to launch a lingerie range under the name of Jessica Simpson Intimates.
The name of the line however, has Macpherson seeing red, especially since her own multi-million dollar underwear business is named Elle Macpherson Intimates.
Macpherson’s lingerie line is one of the most successful and enduring celebrity fashion ones, reports Fashion Editor Jen Melocco.
Elle herself has said that its growth has been ‘inspirational’ to her, reports the Daily Telegraph.